Successful publishing strategies boil down to proper competitive positioning and excellent tactical execution. Misinformed positioning or poor execution can keep your organization from attaining its goals and lead to suboptimal results. Caldera's experience in helping scholarly societies and academic organizations position and execute their publishing programs can be a vital piece of ensuring your current and future success.
When you work with Caldera, you gain access to a broad range of experience in academic publishing and its myriad revenue models, from site licensing to digital advertising to direct subscription to open access APCs. The insights gained from 25+ years of experience in market segments from chemistry and physics to medicine and surgery help us tailor a solution and avoid templated approaches. Employing user-centered design techniques and market-forward projections, we also help boil down questions into addressable and financially feasible solutions, create new products that meet implicit market needs, and carve out years of future success.
We also seek answers from cognate spaces, not relying solely on convenient samples or safe sources. Success teaches many things, and our experience translating fundamental lessons from far-flung fields can deliver inspiring solutions that provide long-term differentiation and strategic advantages. The best solution to us is often the one that leaves your competitors in the dust, wondering what you know that they do not. Caldera is about tapping the hidden potential of your market, your organization, and your talent.
Let us help you move forward with feasible, inspiring, and important new directions.