Successful publishing strategies boil down to proper competitive positioning and excellent tactical execution. Poor positioning or haphazard execution can keep your organization from attaining its goals and lead to suboptimal results. Caldera's experience helping scholarly societies, commercial publishers, and academic organizations position and execute their publishing programs can be a vital element ensuring your current and future success.
When you work with Caldera, you gain access to a broad range of experience in academic publishing and its many revenue models, from site licensing to digital advertising to direct subscription to open access APCs. The insights gained from our experience in market segments from chemistry and physics to medicine and surgery to startups helps us tailor a solution and avoid cookie-cutter approaches.
We employ user-centered design techniques and market-forward projections to help boil down questions into addressable and financially feasible solutions, create new products that meet implicit market needs, and position your organization for years of future success.
Our experience translating fundamental lessons from far-flung fields can deliver inspiring solutions that provide long-term differentiation and strategic advantages. The best solution to us is often the one that leaves your competitors in the dust, wondering what you know that they do not.
Caldera is about tapping the hidden potential of your market, your organization, and your talent.
Let us help you move forward with feasible, inspiring, and important new directions.