Kent R. Anderson, MBA - Founder
Past-President of the Society for Scholarly Publishing
Founder, The Scholarly Kitchen
Experience in driving editorial, revenue, product line, and strategic growth for academic, scholarly, and scientific publishers.
Work Experience
- CEO, RedLink
- Publisher, AAAS/Science
- CEO/Publisher, STRIATUS, The Journal of Bone & Joint Surgery, Inc.
- Executive Director, International Business and Product Development, Massachusetts Medical Society
- Publishing Director, The New England Journal of Medicine
- Director, Medical Journals & Professional Periodicals, American Academy of Pediatrics
- Managing Editor, American Academy of Pediatrics
- Other work as a copy editor, graphic designer, packaging designer, writer, and editor
Areas of Expertise
- Organizational design and system design
- M&A sourcing and evaluation
- New product development
- Start-ups and new business planning
- Strategic assessment and planning
- Financial and opportunity assessment
- Publication design and market strategy
- Editorial transitions and strategy
- Usability and digital optimization
- E-commerce, digital products, and technology strategy
- Product line extensions
- Quality improvement and efficiency planning
- Market research and user-centered design
- Redesigns, relaunches, and new product launches
- Direct mail, social media, and B2B marketing strategies
- Governance and board practices
- Revenue optimization
- CME, CE, and interactive education
- Reorganization and restructuring
Contact: kent@caldera-publishing.com
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Nicola Poser -- Affiliated Consultant
Experience in branding, customer experience, and driving revenue for small and large academic, scholarly, and scientific publishers.
Work Experience
- Director, Sales and Marketing, JBJS, Inc.
- Director of Marketing and Audience Development, JBJS, Inc.
- Marketing Director, Elsevier
- Executive Marketing Manager, Houghton Mifflin Company
- Sales Representative, John Wiley and Sons
Areas of Expertise
- Strategic Planning
- Brand and Message Development
- Author/Reviewer Relations
- Marketing Communications
- Content Marketing
- Market Research and Customer Insight
- Partnerships and Business Development
- Foreign Rights and Translations
- Customer Service
- Fulfillment and Online Access
- Subscription Marketing
- Sales/Advertising Sales/Sales Enablement
- Management and Organizational Structure
Contact: nicola@caldera-publishing.com