Kent R. Anderson, MBA - Founder

Past-President of the Society for Scholarly Publishing
Founder, The Scholarly Kitchen
Experience in driving editorial, revenue, product line, and strategic growth for academic, scholarly, and scientific publishers.

Work Experience

  • CEO, RedLink

  • Publisher, AAAS/Science

  • CEO/Publisher, STRIATUS, The Journal of Bone & Joint Surgery, Inc.

  • Executive Director, International Business and Product Development, Massachusetts Medical Society

  • Publishing Director, The New England Journal of Medicine

  • Director, Medical Journals & Professional Periodicals, American Academy of Pediatrics

  • Managing Editor, American Academy of Pediatrics

  • Other work as a copy editor, graphic designer, packaging designer, writer, and editor

Areas of Expertise

  • Organizational design and system design

  • M&A sourcing and evaluation

  • New product development

  • Start-ups and new business planning

  • Strategic assessment and planning

  • Financial and opportunity assessment

  • Publication design and market strategy

  • Editorial transitions and strategy

  • Usability and digital optimization

  • E-commerce, digital products, and technology strategy

  • Product line extensions

  • Quality improvement and efficiency planning

  • Market research and user-centered design

  • Redesigns, relaunches, and new product launches

  • Direct mail, social media, and B2B marketing strategies

  • Governance and board practices

  • Revenue optimization

  • CME, CE, and interactive education

  • Reorganization and restructuring

Contact: kent@caldera-publishing.com

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