Kent R. Anderson, MBA - Founder

Past-President of the Society for Scholarly Publishing
Founder, The Scholarly Kitchen
Experience in driving editorial, revenue, product line, and strategic growth for academic, scholarly, and scientific publishers.

Work Experience

  • CEO, RedLink
  • Publisher, AAAS/Science
  • CEO/Publisher, STRIATUS, The Journal of Bone & Joint Surgery, Inc.
  • Executive Director, International Business and Product Development, Massachusetts Medical Society
  • Publishing Director, The New England Journal of Medicine
  • Director, Medical Journals & Professional Periodicals, American Academy of Pediatrics
  • Managing Editor, American Academy of Pediatrics
  • Other work as a copy editor, graphic designer, packaging designer, writer, and editor

Areas of Expertise

  • Organizational design and system design
  • M&A sourcing and evaluation
  • New product development
  • Start-ups and new business planning
  • Strategic assessment and planning
  • Financial and opportunity assessment
  • Publication design and market strategy
  • Editorial transitions and strategy
  • Usability and digital optimization
  • E-commerce, digital products, and technology strategy
  • Product line extensions
  • Quality improvement and efficiency planning
  • Market research and user-centered design
  • Redesigns, relaunches, and new product launches
  • Direct mail, social media, and B2B marketing strategies
  • Governance and board practices
  • Revenue optimization
  • CME, CE, and interactive education
  • Reorganization and restructuring

Contact: kent@caldera-publishing.com

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Nicola Poser -- Affiliated Consultant

Experience in branding, customer experience, and driving revenue for small and large academic, scholarly, and scientific publishers.

Work Experience

  • Director, Sales and Marketing, JBJS, Inc.
  • Director of Marketing and Audience Development, JBJS, Inc.
  • Marketing Director, Elsevier
  • Executive Marketing Manager, Houghton Mifflin Company
  • Sales Representative, John Wiley and Sons

Areas of Expertise

  • Strategic Planning
  • Brand and Message Development
  • Author/Reviewer Relations
  • Marketing Communications
  • Content Marketing
  • Market Research and Customer Insight
  • Partnerships and Business Development
  • Foreign Rights and Translations
  • Customer Service
  • Fulfillment and Online Access
  • Subscription Marketing
  • Sales/Advertising Sales/Sales Enablement
  • Management and Organizational Structure

Contact: nicola@caldera-publishing.com